Advertising

Oglaševanje

Obligatory literature

1. Unit of obligatory literature:


Author: Jančič, Zlatko (ur.); Žabkar, Vesna (ur.)
Title: Oglaševanje »
Edition: 1. natis
Publishing: Ljubljana : Fakulteta za družbene vede, Založba FDV, 2013
ISBN: 978-961-235-612-5
COBISS.SI-ID: 263926528 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:


Author: Percy, Larry; Elliott, Richard H.
Title: Strategic advertising management »
Edition: 3rd ed.
Publishing: Oxford ; New York : Oxford University Press, 2009
ISBN: 978-0-19-953257-5; 0-19-953257-5
COBISS.SI-ID: 28559965 - Record/s in the catalog ODKJG »
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Levičnik Oblak, Špela
Title: Struktura in vrednotenje agencijskih storitev »
Publishing: Ljubljana : Slovenska oglaševalska zbornica = Slovenian Advertising Chamber, 2007
ISBN: 978-961-90411-7-8
COBISS.SI-ID: 235851776 - Record/s in the catalog ODKJG »
All additional literature in catalog ODKJG »