International marketing

Mednarodni marketing

Obligatory literature

1. Unit of obligatory literature:


Author: Albaum, Gerald S.; Duerr, Edwin
Title: International marketing and export management »
Edition: 7th ed.
Publishing: Harlow (England) : Financial Times Prentice Hall, 2011
ISBN: 978-0-273-74388-0
COBISS.SI-ID: 36215645 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:


Author: Hollensen, Svend
Title: Essentials of global marketing »
Edition: 2nd ed.
Publishing: Harlow : Pearson, 2012
ISBN: 978-0-273-75654-5
COBISS.SI-ID: 35021661 - Record/s in the catalog ODKJG »
All obligatory literature in catalog ODKJG »

Additional literature

All additional literature in catalog ODKJG »