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Obligatory literature
1. Unit of obligatory literature:
Author: Albaum, Gerald S.; Duerr, Edwin
Title:
International marketing and export management »
Edition: 7th ed.
Publishing: Harlow (England) : Financial Times Prentice Hall, 2011
ISBN: 978-0-273-74388-0
COBISS.SI-ID: 36215645 -
Record/s in the catalog ODKJG »
2. Unit of obligatory literature:
Author: Hollensen, Svend
Title:
Essentials of global marketing »
Edition: 2nd ed.
Publishing: Harlow : Pearson, 2012
ISBN: 978-0-273-75654-5
COBISS.SI-ID: 35021661 -
Record/s in the catalog ODKJG »
All obligatory literature in catalog ODKJG »
Additional literature
All additional literature in catalog ODKJG »
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