Basic marketing

Osnove marketinga

Obligatory literature

1. Unit of obligatory literature:


Author: Kotler, Philip; Keller, Kevin Lane
Title: Marketing management »
Edition: 15th, global ed.
Publishing: Harlow : Pearson Education, cop. 2016
ISBN: 1-292-09262-9; 978-1-292-09262-1
COBISS.SI-ID: 13806753 - Record/s in the catalog ODKJG »
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Palmer, Adrian
Title: Introduction to marketing : theory and practice »
Edition: 3rd ed.
Publishing: Oxford : Oxford University Press, cop. 2012
ISBN: 978-0-19-960213-1; 0-19-960213-1
COBISS.SI-ID: 35710045 - Record/s in the catalog ODKJG »
All additional literature in catalog ODKJG »