1. Unit of obligatory literature:
Author: Kotler, Philip; Keller, Kevin Lane
Title:
Marketing management »
Edition: 15th, global ed.
Publishing: Harlow : Pearson Education, cop. 2016
ISBN: 1-292-09262-9; 978-1-292-09262-1
COBISS.SI-ID: 13806753 -
Record/s in the catalog ODKJG »