Corporate communication

1. Unit of obligatory literature:

Author: Podnar, Klement
Title: Corporate communication : a marketing viewpoint »
Publishing: London ; New York : Routledge, 2015
ISBN: 978-1-138-80470-8; 978-1-138-80472-2; 978-1-315-75278-5
COBISS.SI-ID: 32876381 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:

Author: Riel, C. B. M. van; Fombrun, Charles J.
Title: Essentials of corporate communication : implementing practices for effective reputation management »
Publishing: London ; New York : Routledge, 2007
ISBN: 0-415-32826-8; 978-0-415-32826-5; 0-203-39093-8; 978-0-203-39093-1
COBISS.SI-ID: 26091869 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za tri hkratne uporabnike. Dostop tudi v Zebri
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=200583