Financial aspects of Marketing Communications

Ekonomika tržnega komuniciranja

Obligatory literature

1. Unit of obligatory literature:


Author: Golob, U.
Preverjanje uspešnosti in učinkovitosti v marketingu Publishing: Ljubljana : Fakulteta za družbene vede
Notes: Prosojnice predavanj

2. Unit of obligatory literature:


Author: Podnar, Klement; Golob, Urša; Jančič, Zlatko
Title: Temelji marketinškega načrta »
Publishing: Ljubljana : Fakulteta za družbene vede, 2007
ISBN: 978-961-235-300-1
COBISS.SI-ID: 235631360 - Record/s in the catalog ODKJG »
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Farris, Paul
Title: Marketing metrics : 50+ metrics every executive should master »
Edition: 7th printing
Publishing: Upper Saddle River (N.J.) : Wharton School, 2007, cop. 2006
ISBN: 0-13-187370-9
COBISS.SI-ID: 26646621 - Record/s in the catalog ODKJG »

2. Unit of additional literature:


Author: Jančič, Zlatko (ur.); Žabkar, Vesna (ur.)
Title: Oglaševanje »
Edition: 1. natis
Publishing: Ljubljana : Fakulteta za družbene vede, Založba FDV, 2013
ISBN: 978-961-235-612-5
COBISS.SI-ID: 263926528 - Record/s in the catalog ODKJG »
Notes: Poglavje: Ovrednotenje učinkovitosti in uspešnosti oglaševalskih programov / Urša Golob. - Str. 365-384.

3. Unit of additional literature:


Author: Rackley, Jerry
Title: Marketing analytics roadmap : methods, metrics, and tools »
Publishing: New York : Apress, cop. 2015
ISBN: 1-4842-0260-0; 978-1-4842-0260-9
COBISS.SI-ID: 34130525 - Record/s in the catalog ODKJG »
All additional literature in catalog ODKJG »