Consumer behavior

1. Unit of obligatory literature:

Author: Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik
Title: Consumer behavior »
Edition: 8th ed.
Publishing: Boston [etc.] : Cengage, cop. 2024
ISBN: 978-0-357-72129-2
COBISS.SI-ID: 203947267 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:

Author: Solomon, Michael R.; Russell, Cristel Antonia
Title: Consumer behavior : buying, having, and being »
Edition: 14th ed., global ed.
Publishing: Harlow [etc.] : Pearson, cop. 2024
ISBN: 978-1-292-72065-4
COBISS.SI-ID: 181891843 - Record/s in the catalog ODKJG »

1. Unit of additional literature:

Author: Evans, Martin J.; Jamal, Ahmad; Foxall, Gordon R.
Title: Consumer behaviour »
Edition: 2nd ed., reprinted
Publishing: Chichester ; Hoboken, NJ : Wiley, 2013
ISBN: 0-470-99465-7; 978-0-470-99465-8
COBISS.SI-ID: 34584669 - Record/s in the catalog ODKJG »

2. Unit of additional literature:

Author: Foxall, Gordon R.
Title: Consumer behaviour : a practical guide »
Publishing: London ; New York : Routledge, 2015
ISBN: 1-138-83236-7; 978-1-138-83236-7; 978-1-31756-591-8
COBISS.SI-ID: 36315485 - Record/s in the catalog ODKJG »