Services marketing

Storitveni marketing

Obligatory literature

1. Unit of obligatory literature:

Author: Hoffman, K. Douglas; Bateson, John E. G.
Title: Services marketing : concepts, strategies and cases »
Edition: 5th ed.
Publishing: Boston : Cengage Learning, cop. 2017
ISBN: 978-1-285-42978-6; 978-1-305-85559-5
COBISS.SI-ID: 12214044 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:

Author: Wirtz, Jochen; Lovelock, Christopher H.
Title: Services marketing : people, technology, strategy »
Edition: 9th ed.
Publishing: Hackensack (NJ) : World Scientific, cop. 2022
ISBN: 978-1-944659-79-0; 978-1-944659-82-0; 978-1-944659-80-6
COBISS.SI-ID: 92329219 - Record/s in the catalog ODKJG »

All obligatory literature in catalog ODKJG »

Additional literature

All additional literature in catalog ODKJG »

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