Basic marketing

1. Unit of obligatory literature:

Author: Kotler, Philip; Armstrong, Gary M.; Balasubramanian, Sridhar
Title: Principles of marketing »
Edition: 18th, global ed.
Publishing: Harlow (Essex) : Pearson Education, cop. 2021
ISBN: 1-292-34113-0; 978-1-292-34113-2; 978-1-292-34120-0; 978-1-292-44933-3
COBISS.SI-ID: 62730755 - Record/s in the catalog ODKJG »
Notes: Dostopno tudi na: http://nukweb.nuk.uni-lj.si/login?url=https://resolver.vitalsource.com/9781292341224

2. Unit of obligatory literature:

Author: Podnar, Klement; Golob, Urša; Jančič, Zlatko
Title: Temelji marketinškega načrta »
Publishing: Ljubljana : Fakulteta za družbene vede, 2007
ISBN: 978-961-235-300-1
COBISS.SI-ID: 235631360 - Record/s in the catalog ODKJG »

1. Unit of additional literature:

Author: Hollensen, Svend; Opresnik, Marc Oliver
Title: Marketing : principles and practice : a management-oriented approach »
Edition: 4th ed.
Publishing: [Germany] : Opresnik Management Consulting, [2021]
ISBN: 979-85-541-6122-3
COBISS.SI-ID: 165680899 - Record/s in the catalog ODKJG »