International marketing

1. Unit of obligatory literature:

Author: Doole, Isobel; Lowe, Robin; Kenyon, Alexandra
Title: International marketing strategy : analysis, development and implementation »
Edition: 9th ed.
Publishing: Andover : Cengage Learning EMEA, cop. 2022
ISBN: 978-1-4737-7871-9
COBISS.SI-ID: 167184643 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:

Author: Hollensen, Svend
Title: Global marketing »
Edition: 8th ed.
Publishing: Harlow [etc.] : Pearson, 2020
ISBN: 978-1-292-25180-6; 978-1-292-25182-0
COBISS.SI-ID: 89902595 - Record/s in the catalog ODKJG »
Notes: Dostopno tudi na: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5994693 in http://nukweb.nuk.uni-lj.si/login?url=https://resolver.vitalsource.com/9781292251820