Integrated marketing communications

1. Unit of obligatory literature:

Author: Fill, Chris; Turnbull, Sarah
Title: Marketing communications : touchpoints, sharing and disruption »
Edition: 8th ed.
Publishing: Harlow [etc.] : Pearson, 2019
ISBN: 978-1-292-23497-7; 978-1-292-23501-1; 978-1-292-23500-4
COBISS.SI-ID: 22806531 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:

Author: Pelsmacker, Patrick de; Geuens, Maggie; Bergh, Joeri Van den
Title: Marketing communications : a European perspective »
Edition: 7th ed.
Publishing: Harlow [etc.] : Pearson, 2021
ISBN: 978-1-292-13579-3; 978-1-292-32791-4
COBISS.SI-ID: 92254723 - Record/s in the catalog ODKJG »
Notes: Dostopno tudi na: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5186099

1. Unit of additional literature:

Author: Pickton, David (ur.); Broderick, Amanda (ur.)
Title: Integrated marketing communications »
Edition: 2nd ed.
Publishing: Harlow : Financial Times Prentice Hall, 2005
ISBN: 0-273-67645-8
COBISS.SI-ID: 23884125 - Record/s in the catalog ODKJG »