Contemporary Issues in Marketing

1. Unit of obligatory literature:

Author: Jančič, Zlatko
Title: Celostni marketing »
Edition: 2. razširjena izd.
Publishing: Ljubljana : Fakulteta za družbene vede, 1999
ISBN: 961-235-013-2
COBISS.SI-ID: 99122176 - Record/s in the catalog ODKJG »
E-edition: https://zebra.fdv.uni-lj.si

2. Unit of obligatory literature:

Author: Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan
Title: Marketing 5.0 : technology for humanity »
Publishing: Hoboken : J. Wiley & Sons, cop. 2021
ISBN: 978-1-119-66854-1; 978-1-119-66857-2
COBISS.SI-ID: 62765571 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=6463524

1. Unit of additional literature:

Author: Grönroos, Christian
Title: In search of a new logic for marketing : foundations of contemporary marketing theory »
Publishing: Hoboken : J. Wiley & Sons, 2007
ISBN: 978-0-470-06127-5; 0-470-06127-8; 978-0-470-06129-9; 0-470-06129-4
COBISS.SI-ID: 26753885 - Record/s in the catalog ODKJG »

2. Unit of additional literature:

Author: Zahay, Debra
Title: Digital marketing : foundations and strategy »
Edition: 5th ed.
Publishing: Boston : Cengage, cop. 2024
ISBN: 978-0-357-72077-6
COBISS.SI-ID: 203525379 - Record/s in the catalog ODKJG »
E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3727203&lang=sl&site=ehost-live&scope=site