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Digital business and internet

Digitalno poslovanje in internet

Obligatory literature

1. Unit of obligatory literature:


Author: Chaffey, Dave
Title: E-business and e-commerce management : strategy, implementation and practice »
Edition: 4th ed.
Publishing: Harlow (Essex) : Pearson Education ; London : FT Financial Times ; New York [etc.] : Prentice Hall, 2010
ISBN: 978-0-273-71960-1; 0-273-71960-2; 978-1-323-13113-8; 978-1-292-19335-9; 978-1-292-19336-6
COBISS.SI-ID: 9943580 - Record/s in the catalog ODKJG »
Notes: Dostopno tudi na: http://nukweb.nuk.uni-lj.si/login?url=https://resolver.vitalsource.com/9781323131138
E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://www.vlebooks.com/product/openreader?id=unilj&accId=9486805&isbn=9781292193359

2. Unit of obligatory literature:


Author: Osterwalder, Alexander; Pigneur, Yves
Title: Business model generation : a handbook for visionaries, game changers, and challengers »
Publishing: Hoboken, NJ : J. Wiley, cop. 2010
ISBN: 978-0-470-87641-1; 978-1-118-65640-2
COBISS.SI-ID: 19630054 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=581476
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Griffin, Michael P.
Title: How to write a business plan : a step-by-step guide to creating a plan that gets results »
Edition: 5th ed.
Publishing: New York : American Management Association, cop. 2015
ISBN: 978-0-7612-1550-9; 0-7612-1550-6
COBISS.SI-ID: 75165699 - Record/s in the catalog ODKJG »
E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1520878&lang=sl&site=ehost-live&scope=site 

2. Unit of additional literature:


Author: Kaufman, Ira; Horton, Chris
Title: Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students »
Publishing: New York ; London : Routledge, 2015
ISBN: 978-0-415-71674-1; 978-0-415-71675-8; 978-1-315-87945-1; 978-1-317-99975-1
COBISS.SI-ID: 2048476952 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=1818176

3. Unit of additional literature:


Author: Kelley, Tom
Title: The art of innovation : lessons in creativity from IDEO, America's leading design firm »
Edition: Paperback ed.
Publishing: London : Profile Books, 2016
ISBN: 978-1-78125-614-5; 978-1-78125-614-5; 978-1-84765-678-0
COBISS.SI-ID: 39041795 - Record/s in the catalog ODKJG »
E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1403108&lang=sl&site=ehost-live&scope=site
All additional literature in catalog ODKJG »