Branding and mediatization of consumption

1. Unit of obligatory literature:

Author: Arvidsson, Adam
Title: Brands : meaning and value in media culture »
Publishing: London ; New York : Routledge, 2011, cop. 2006
ISBN: 0-415-34715-7; 0-415-34716-5; 978-0-415-34715-0; 978-0-415-34716-7; 978-0-203-64006-7
COBISS.SI-ID: 32515165 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=258992

2. Unit of obligatory literature:

Author: Miles, Steven
Title: The experience society : consumer capitalism rebooted »
Publishing: London : Pluto Press, 2021
ISBN: 978-0-7453-3870-5; 978-0-7453-3869-9; 978-1-7868-0559-1; 978-1-7868-0561-4; 978-1-7868-0560-7
COBISS.SI-ID: 74174979 - Record/s in the catalog ODKJG »
E-edition: https://openresearchlibrary.org/viewer/e88123a9-d00b-49b4-8d2e-061ccdbd435b

1. Unit of additional literature:

Author: Holt, Douglas B.; Cameron, Douglas
Title: Cultural strategy : using innovative ideologies to build breakthrough brands »
Publishing: Oxford : Oxford University Press, 2012
ISBN: 978-0-19-958740-7; 978-0-19-965585-4; 978-0-19-161633-4
COBISS.SI-ID: 21196262 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=746642

2. Unit of additional literature:

Author: Woodward, Ian
Title: Understanding material culture »
Publishing: Los Angeles [etc.] : Sage, 2007
ISBN: 978-1-84860-726-2
COBISS.SI-ID: 26805597 - Record/s in the catalog ODKJG »
E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://www.vlebooks.com/product/openreader?id=unilj&accId=9486805&isbn=9781848607262