MCPR (Marketing Communications and Public Relations) Research

1. Unit of obligatory literature:

Author: Churchill, Gilbert A.; Iacobucci, Dawn
Title: Marketing research : methodological foundations »
Edition: 9th ed., international student ed.
Publishing: Mason : Thomson/South-Western, 2008, cop. 2005
ISBN: 0-324-23693-X
COBISS.SI-ID: 29812061 - Record/s in the catalog ODKJG »

1. Unit of additional literature:

Author: Kropivnik, Samo; Kogovšek, Tina; Gnidovec, Meta
Title: Analize podatkov z SPSS-om 12.0 : predavanja in vaje »
Publishing: Ljubljana : Fakulteta za družbene vede, 2006
ISBN: 961-235-245-3; 978-961-235-245-5
COBISS.SI-ID: 229089536 - Record/s in the catalog ODKJG »
E-edition: https://zebra.fdv.uni-lj.si

2. Unit of additional literature:

Author: Neuman, William Lawrence
Title: Social research methods : qualitative and quantitative approaches »
Edition: 7th ed., Pearson new international ed.
Publishing: Harlow : Pearson, cop. 2014
ISBN: 978-1-292-02023-5; 1-292-02023-7; 978-1-292-03361-7; 1-292-03361-4
COBISS.SI-ID: 28143875 - Record/s in the catalog ODKJG »
Notes: Dostopno tudi na: http://nukweb.nuk.uni-lj.si/login?url=https://resolver.vitalsource.com/9781292033617
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5173685

3. Unit of additional literature:

Author: Proctor, Tony
Title: Essentials of marketing research »
Edition: 4th ed.
Publishing: Harlow ; New York : Financial Times/Prentice Hall, 2005
ISBN: 0-273-69494-4; 978-0-273-69494-6
COBISS.SI-ID: 30530653 - Record/s in the catalog ODKJG »