International marketing

1. Unit of obligatory literature:

Author: Green, Mark C.; Keegan, Warren J.
Title: Global marketing »
Edition: 10th ed., global ed.
Publishing: Harlow [etc.] : Pearson, cop. 2020
ISBN: 978-1-292-30402-1; 978-1-292-30408-3
COBISS.SI-ID: 42788611 - Record/s in the catalog ODKJG »
E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://resolver.vitalsource.com/9781292304083

2. Unit of obligatory literature:

Author: Hollensen, Svend
Title: Global marketing »
Edition: 8th ed.
Publishing: Harlow [etc.] : Pearson, 2020
ISBN: 978-1-292-25180-6; 978-1-292-25182-0
COBISS.SI-ID: 89902595 - Record/s in the catalog ODKJG »
E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://resolver.vitalsource.com/9781292251820