Marketing and communication metrics

1. Unit of obligatory literature:

Author: Bendle, Neil T.
Title: Marketing metrics : the manager's guide to measuring marketing performance »
Edition: 3rd ed.
Publishing: Upper Saddle River, N. J. : Pearson, cop. 2016
ISBN: 978-0-13-408596-8; 0-13-408596-5
COBISS.SI-ID: 27911939 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5719670

2. Unit of obligatory literature:

Author: Rackley, Jerry
Title: Marketing analytics roadmap : methods, metrics, and tools »
Publishing: New York : Apress, cop. 2015
ISBN: 1-4842-0260-0; 978-1-4842-0260-9; 978-1-4842-0259-3
COBISS.SI-ID: 34130525 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=2094192

1. Unit of additional literature:

Author: Jančič, Zlatko (ur.); Žabkar, Vesna (ur.)
Title: Oglaševanje »
Edition: 1. natis
Publishing: Ljubljana : Fakulteta za družbene vede, Založba FDV, 2013
ISBN: 978-961-235-612-5
COBISS.SI-ID: 263926528 - Record/s in the catalog ODKJG »
Notes: Samo poglavje: Ovrednotenje učinkovitosti in uspešnosti oglaševalskih programov. - Str. 365-384.

2. Unit of additional literature:

Author: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
Title: Marketing value metrics : a new metrics model to measure marketing effectiveness »
Edition: 2nd ed.
Publishing: London ; Philadelphia ; New Delhi : Kogan Page, cop. 2014
ISBN: 978-0-7494-6898-9
COBISS.SI-ID: 27994627 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=1801847