Language and Style of Marketing Communication and PR

1. Unit of obligatory literature:

Author: Kalin Golob, Monika; Serajnik Sraka, Nada; Verčič, Dejan
Title: Pisanje za odnose z javnostmi : temeljni žanri »
Publishing: Ljubljana : Fakulteta za družbene vede, 2018
ISBN: 978-961-235-854-9
COBISS.SI-ID: 295669504 - Record/s in the catalog ODKJG »
E-edition: https://zebra.fdv.uni-lj.si

2. Unit of obligatory literature:

Author: Korošec, Tomo
Title: Jezik in stil oglaševanja »
Publishing: Ljubljana : Fakulteta za družbene vede, 2005
ISBN: 961-235-228-3
COBISS.SI-ID: 223964672 - Record/s in the catalog ODKJG »
E-edition: https://zebra.fdv.uni-lj.si

1. Unit of additional literature:

Author: Berman, Margo
Title: The copywriter's toolkit : the complete guide to strategic advertising copy »
Publishing: Malden (MA) ; Oxford ; Chichester : Wiley-Blackwell, 2012
ISBN: 978-1-4051-9952-0; 978-1-4051-9953-7
COBISS.SI-ID: 31515229 - Record/s in the catalog ODKJG »

2. Unit of additional literature:

Author: Persuit, Jeanne M.
Title: Social media and integrated marketing communication : a rhetorical approach »
Publishing: Lanham : Lexington Books, cop. 2013
ISBN: 978-0-7391-7113-4; 978-1-4985-1616-7; 978-0-7391-7113-4; 978-0-7391-7114-1; 978-1-299-74339-7
COBISS.SI-ID: 78106627 - Record/s in the catalog ODKJG »
E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=611921&lang=sl&site=ehost-live&scope=site