Skoči do osrednje vsebine

Brand management

Upravljanje s tržnimi znamkami

Obligatory literature

1. Unit of obligatory literature:


Author: Kapferer, Jean-Noël
Title: The new strategic brand management : advanced insights and strategic thinking »
Edition: 5th ed.
Publishing: London ; Philadelphia ; New Delhi : Kogan Page, 2012
ISBN: 978-0-7494-6515-5; 978-0-7494-6516-2
COBISS.SI-ID: 15922741 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=871552

2. Unit of obligatory literature:


Author: Keller, Kevin Lane; Swaminathan, Vanitha
Title: Strategic brand management : building, measuring and managing brand equity »
Edition: 5th ed., global ed.
Publishing: Harlow, England [etc.] : Pearson, cop. 2020
ISBN: 978-1-292-31496-9; 1-292-31496-6; 978-1-292-31499-0; 1-292-31499-0
COBISS.SI-ID: 42764035 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5801053
All obligatory literature in catalog ODKJG »

Additional literature

All additional literature in catalog ODKJG »