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Strategic marketing

Strateški marketing

Obligatory literature

1. Unit of obligatory literature:


Author: Whittington, Richard
Title: Exploring strategy »
Edition: 12th ed.
Publishing: Harlow [etc.] : Pearson, 2020
ISBN: 978-1-292-28251-0; 978-1-292-14517-4; 978-1-292-19149-2; 978-1-292-19150-8; 978-1-292-14512-9
COBISS.SI-ID: 75699971 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5186321

2. Unit of obligatory literature:


Author: Wilson, Richard M. S.; Gilligan, Colin
Title: Strategic marketing management : planning, implementation and control »
Edition: 3rd ed., reprinted
Publishing: Amsterdam [etc.] : Elsevier, 2011, cop. 2005
ISBN: 978-0-7506-5938-3; 978-0-080-46857-0
COBISS.SI-ID: 30651485 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=232114
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Jančič, Zlatko
Title: Marketing : strategija menjave »
Publishing: Ljubljana : Gospodarski vestnik : Studio Marketing, 1990
ISBN: 86-7061-011-6
COBISS.SI-ID: 21548032 - Record/s in the catalog ODKJG »

2. Unit of additional literature:


Author: Piercy, Nigel
Title: Market-led strategic change : transforming the process of going to market »
Edition: 5th ed.
Publishing: Abingdon ; New York : Routledge, 2017
ISBN: 978-0-415-83427-8; 978-0-415-83426-1; 978-0-203-50776-6
COBISS.SI-ID: 25210854 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=4732812
All additional literature in catalog ODKJG »