Contemporary Issues in Marketing

1. Unit of obligatory literature:

Author: Belz, Frank-Martin; Peattie, Ken
Title: Sustainability marketing : a global perspective »
Edition: 2nd ed., reprinted
Publishing: Chichester : J. Wiley, 2013
ISBN: 978-1-119-96619-7
COBISS.SI-ID: 75349251 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:

Author: Jančič, Zlatko
Title: Celostni marketing »
Edition: 2. razširjena izd.
Publishing: Ljubljana : Fakulteta za družbene vede, 1999
ISBN: 961-235-013-2
COBISS.SI-ID: 99122176 - Record/s in the catalog ODKJG »
E-edition: https://zebra.fdv.uni-lj.si

1. Unit of additional literature:

Author: Grönroos, Christian
Title: In search of a new logic for marketing : foundations of contemporary marketing theory »
Publishing: Hoboken : J. Wiley & Sons, 2007
ISBN: 978-0-470-06127-5; 0-470-06127-8; 978-0-470-06129-9; 0-470-06129-4
COBISS.SI-ID: 26753885 - Record/s in the catalog ODKJG »

2. Unit of additional literature:

Author: Varey, Richard J.
Title: Relationship marketing : dialogue and networks in the e-commerce era »
Publishing: Chichester : J. Wiley, cop. 2002
ISBN: 0-470-84341-1; 978-0-470-84341-3; 978-0-470-85678-9
COBISS.SI-ID: 13404134 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=146242