Social Marketing

1. Unit of obligatory literature:

Author: French, Jeff; Gordon, Ross
Title: Strategic social marketing »
Publishing: London [etc.] : Sage, 2015
ISBN: 978-1-44624-861-4; 978-1-44624-862-1
COBISS.SI-ID: 33488477 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:

Author: Hastings, Gerard; Domegan, Christine
Title: Social marketing : from tunes to symphonies »
Edition: 2nd ed.
Publishing: London ; New York : Routledge, 2014
ISBN: 978-0-415-68372-2; 978-0-415-68373-9; 978-0-203-38092-5
COBISS.SI-ID: 32500061 - Record/s in the catalog ODKJG »
Notes: Izbrana poglavja/selected chapters.
E-edition: http://nukweb.nuk.uni-lj.si/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=649898&lang=sl&site=ehost-live&scope=site

1. Unit of additional literature:

Notes: Izbor aktualnih znanstvenih in strokovnih člankov, ki bodo podani v letnem tedenskem učnem načrtu pred pričetkom izvajanja predmeta.

2. Unit of additional literature:

Author: Kamin, Tanja
Title: Zdravje na barikadah : dileme promocije zdravja »
Publishing: Ljubljana : Fakulteta za družbene vede, 2006
ISBN: 961-235-259-3; 978-961-235-259-2
COBISS.SI-ID: 230582016 - Record/s in the catalog ODKJG »
Notes: Izbrana poglavja/selected chapters.
E-edition: https://zebra.fdv.uni-lj.si

3. Unit of additional literature:

Author: Lefebvre, R. Craig
Title: Social marketing and social change : strategies and tools for improving health, well-being, and the environment »
Publishing: San Francisco : Jossey-Bass, 2013
ISBN: 978-0-470-93684-9
COBISS.SI-ID: 4051301 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/uniljsi/detail.action?docID=1113503