Web analytics

1. Unit of obligatory literature:

Author: Alhlou, Feras; Asif, Shiraz; Fettman, Eric
Title: Google analytics breakthrough : from zero to business impact »
Publishing: Hoboken : J. Wiley, cop. 2016
ISBN: 978-1-119-14401-4; 978-1-119-23169-1
COBISS.SI-ID: 29731587 - Record/s in the catalog ODKJG »
E-edition: http://nukweb.nuk.uni-lj.si/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1336567&lang=sl&site=ehost-live&scope=site

2. Unit of obligatory literature:

Author: Kaushik, Avinash
Title: Web analytics 2.0 : the art of online accountability & science of customer centricity »
Publishing: Indianapolis : Wiley, cop. 2010
ISBN: 978-0-470-52939-3; 978-0-470-59642-5
COBISS.SI-ID: 29400413 - Record/s in the catalog ODKJG »
E-edition: http://nukweb.nuk.uni-lj.si/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=300652&lang=sl&site=ehost-live&scope=site

1. Unit of additional literature:

Author: Clifton, Brian
Title: Advanced Web metrics with Google Analytics »
Edition: 3rd ed.
Publishing: Indianapolis, Ind. : John Wiley & Sons, cop. 2012
ISBN: 978-1-118-16844-8; 978-1-11822-644-5
COBISS.SI-ID: 35984733 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=818125

2. Unit of additional literature:

Author: Kaufman, Ira; Horton, Chris
Title: Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students »
Publishing: New York ; London : Routledge, 2015
ISBN: 978-0-415-71674-1; 978-0-415-71675-8; 978-1-315-87945-1; 978-1-317-99975-1
COBISS.SI-ID: 2048476952 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=1818176

3. Unit of additional literature:

Author: Pittman, Christopher
Title: Google Analytics and GA4 : improve your online sales : by better understanding customer data and how customers interact with your website »
Publishing: Kingsport : SMP Publishing, [2022]
ISBN: 979-8-829-36481-6
COBISS.SI-ID: 117758979 - Record/s in the catalog ODKJG »