Brand management

1. Unit of obligatory literature:

Author: Elliott, Richard H.; Percy, Larry; Pervan, Simon
Title: Strategic brand management »
Edition: 4th ed.
Publishing: Oxford ; New York : Oxford University Press, cop. 2018
ISBN: 978-0-19-879780-7
COBISS.SI-ID: 74236163 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:

Author: Kapferer, Jean-Noël
Title: The new strategic brand management : advanced insights and strategic thinking »
Edition: 5th ed.
Publishing: London ; Philadelphia ; New Delhi : Kogan Page, 2012
ISBN: 978-0-7494-6515-5; 978-0-7494-6516-2
COBISS.SI-ID: 15922741 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=871552