Strategic public relations

1. Unit of obligatory literature:

Author: Zerfass, Ansgar et al.
Title: European communication monitor 2016 : exploring trends in big data, stakeholder engagement and strategic communication. Results of a survey in 43 countries »
Publishing: Brussels : EACD - European Association of Communication Directors : EUPRERA - European Public Relations Education and Research Association, 2016
ISBN: 978-3-942263-40-5
COBISS.SI-ID: 34237021 - Record/s in the catalog ODKJG »
E-edition: http://www.communicationmonitor.eu/wp-content/uploads/2018/03/ECM-2016-Results-ChartVersion-European-Communication-Monitor-Trends-Strategic-Communication-Management-Corporate-Communication-Public-Relations-PR.pdf

2. Unit of obligatory literature:

Author: Zerfass, Ansgar et al.
Title: European communication monitor 2021 : commtech and digital infrastructure, video-conferencing, and future roles for communication professionals : results of a survey in 46 countries »
Publishing: [Brussels] : EUPRERA - European Public Relations Education and Research Association : EACD - European Association of Communication Directors, 2021
ISBN: fdv-isbn-080
COBISS.SI-ID: 76698883 - Record/s in the catalog ODKJG »
E-edition: https://www.communicationmonitor.eu/2021/05/21/ecm-european-communication-monitor-2021/

1. Unit of additional literature:

Author: Sriramesh, Krishnamurthy (ur.); Verčič, Dejan (ur.)
Title: The global public relations handbook : theory, research, and practice »
Edition: 3rd ed.
Publishing: New York ; Abingdon : Routledge, 2020
ISBN: 978-0-415-99513-9; 978-0-415-99514-6; 978-0-203-88937-4; 978-1-138-04314-5; 978-1-315-17329-0
COBISS.SI-ID: 32574979 - Record/s in the catalog ODKJG »
E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://www.taylorfrancis.com/books/9781315173290