(Growing) Cultural Distance and Stereotypisation in Small Transition States: the Case of the Ex-Yugoslavia Countries

The book provides a thorough analysis of the differences between the nations of the former Yugoslavia, based on extensive and original empirical studies. This is its greatest strength, as it underpins the theoretical frameworks of the discussion with a wealth of empirical data. The value of the work is further enhanced by the fact that, whilst individual in nature, it is based on the collective efforts of a number of contributors from all parts of the former country. This wealth of empirical evidence can therefore serve as a sound basis for formulating simple, ‘telegraphic’ advice for businesspeople and anyone else who collaborates with other stakeholders in this field, on how to foster cooperation or avoid trivial mistakes by gaining a better understanding of their partners’ culture.

Pričujoča knjiga temeljito analizira razlike med narodi z območja nekdanje Jugoslavije na osnovi obširnih in izvirnih empiričnih študij. To je njena največja vrednost, saj teoretične okvirje razprave utemeljuje z bogatimi, empiričnimi podatki. Vrednost dela veča tudi dejstvo, da temelji, čeprav individualno, na kolektivnem naporu vrste sodelavcev iz vseh delov bivše države. Bogata empirija je zato lahko uspešna podlaga za koncipiranje preprostih »telegrafskih« nasvetov poslovnežem oziroma vsem, ki sodelujejo z drugimi akterji na tem področju, kako s pomočjo boljšega poznavanja »kulturne duše« partnerjev pospeševati sodelovanje oziroma se izogniti kakšnim banalnim napakam.

(iz recenzije zasl. prof. dr. Marjana Svetličiča)

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