Internal communication

Interno komuniciranje

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 10 hours of seminars, 20 hours other forms of work)

Course holder:

prof. dr. Dejan Verčič

Type:

Required

Language:

Slovenian

Semester:

Second semester

Study degree

1. level

Course execution:

• Undergraduate Programme of Communication studies - Marketing Communication and Public Relations

Prerequisits:

Students are allowed to participate in the course provided that they have completed the enrolment procedure.

Objectives and competences

The course introduces students to contemporary practice of internal communication (IC), trains them for initial assignements and equips them with basic mental tools for critical evaluation. Competences: 1. preparation of basic IC plans 2. use of basic IC tools 3. analysis and synthesis of data for IC 4. professional, responsible and critical evaluation of IC 5. basics of professional consulting in IC

Content (Syllabus outline)

The course introduces students to the contemporary practice of internal communication. It starts with basic terms of organizational climate, communication climate, organizational culture, job, organization, and communication satisfaction. Then it moves from information to employee engagement, creation of internal communication plans, theri execution, and evaluation.

Intended learning outcomes:

understanding of basic definitions in internal communication (IC) discrimination between different organizational cultures application of basic IC techniques ability to execute a basic IC analysis creation of basic IC plans evaluation of IC programs

Learning and teaching methods:

Lectures, consultations, simulations, and seminars.

Assessment

Coursework 33 % seminar presentation 33 % and examination 33 %

Obligatory literature

Additional literature