Natalija Rebrica, a young researcher from the Centre for Social Informatics, participated in the 11th Emerging Markets Conference Board - EMCB conference titled "Marketing in Emerging Markets in the New Normal" held at the Faculty of Economics, University of Ljubljana on May 30-31, 2022. She presented the results of her research on "Assessing the model for consumer's evaluation of brand value - comparison of consumer's and financial evaluation", which she conducted together with two members of the Centre for Social Informatics - Assoc. Prof. Andraž Petrovčič and Assist. Prof. Urška Tuškej Lovšin.
The event, in addition to the presentation of papers and results, addressed issues of marketing in emerging markets in the context of the epidemic COVID -19. The conference included panels with experts from globally recognised marketing associations: the American Marketing Association (AMA), the European Advertising Academy and the American Academy of Advertising (EAA/AAA), and the European Marketing Academy (EMAC).