6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 0 hours of seminars, 30 hours other forms of work)
prof. dr. Klement Podnar
- Prof. Dr. Zlatko Jančič
- Postgraduate Programme of Strategic Marketing Communications
The course adds the advanced knowledge to the undergraduate courses of Marketing Management and Marketing Relationships. The approach to marketing problems that are strategically relevant in the management of the complex environmental changes is critical, analytical - methodological and synthetic.
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