Microeconomics for Marketing

Mikroekonomija za marketing

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 0 hours of seminars, 30 hours other forms of work)

Course holder:

prof. dr. Borut Marko Lah

Type:

Required

Language:

Slovenian

Semester:

First semester

Study degree

2. level

    Course execution:

  • Postgraduate Programme of Strategic Marketing Communications

Short content

Macroeconomic aspects of marketing and advertising: economic and financial indicators. Microeconomic theories of the firm and consumer behaviour in the context of specific marketing issues: neoclassical theory, heterodox theories of the firm and consumer behaviour. (Micro)economic aspects of public relations.

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