Microeconomics for Marketing
Mikroekonomija za marketing
6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 0 hours of seminars, 30 hours other forms of work)
prof. dr. Borut Marko Lah
- Postgraduate Programme of Strategic Marketing Communications
Macroeconomic aspects of marketing and advertising: economic and financial indicators. Microeconomic theories of the firm and consumer behaviour in the context of specific marketing issues: neoclassical theory, heterodox theories of the firm and consumer behaviour. (Micro)economic aspects of public relations.
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