Corporate communication management
Menedžment korporativnega komuniciranja
6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 0 hours of seminars, 30 hours other forms of work)
prof. dr. Klement Podnar
- Postgraduate Programme of Strategic Marketing Communications
The course introduces the latest developments in the area of the communication of social entities. It is an advanced course that primarily explores the basic concepts within corporate communication including corporate identity, image and reputation.
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