6.0 ECTS / 60 (0 hours of lectures, 0 hours of exercises, 60 hours of seminars, 0 hours other forms of work)
prof. dr. Breda Luthar
- Assoc. Dr. Dejan Jontes
- Undergraduate Programme of Media and Communication Studies
The course will be organised in the following topics: a) Introduction to Media Audiences: early audience research/effects tradition; the transformation of media consumption in digital culture b) Agenda setting and framing c) Uses and gratifications tradition d) Cultural Indicators & Cultivation theory e) Reception studies/Gender and Domesticity f) Sociology of cultural consumption g) Commercial audience research and the role of media industry h) New Media Audiences, cultural fragmentation and privatisation of media technology.
Please login with you username and password for more information about the course.
Curriculum was last modified on: 06.05.2020