6.0 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)
prof. dr. Dejan Verčič
- Tch. Asst. MSc. Maja Jančič
- Undergraduate Programme of Communication studies - Marketing Communication and Public Relations
The course introduces students to the contemporary practice of internal communication. It starts with basic terms of organizational climate, communication climate, organizational culture, job, organization, and communication satisfaction. Then it moves from information to employee engagement, creation of internal communication plans, theri execution, and evaluation.
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Curriculum was last modified on: 06.05.2020