5.0 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 30 hours of seminars, 0 hours other forms of work)
prof. dr. Dejan Verčič
- Prof. Dr. Metka Kuhar
Elective - expert
- Undergraduate Programme of Marketing Communications and Public Relations
The course introduces students to the contemporary practice of internal communication. It starts with basic terms of organizational and communication climate, organizational culture, job, organization and communication satisfaction. Then it moves from information to employee engagement, creation of internal communication plans, their execution and evaluation.
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Curriculum was last modified on: 06.03.2019