Consumer behavior

Vedenje porabnikov

Course credits:

6.0 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)

Course holder:

izr. prof. dr. Urška Golob Podnar

    Lecturers:

  • Tch. Asst. Nataša Verk

Type:

Required

Language:

Slovenian

Semester:

First semester

Study degree

1. level

    Course execution:

  • Undergraduate Programme of Communication studies - Marketing Communication and Public Relations

Short content

Contents: 1) A framework for consumer analysis 2) Consumer affect and cognition 3) Consumer behavior 4) Environment 5) Consumer analysis and aspects of communication and marketing strategies

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Curriculum was last modified on: 29.03.2019