Advertising

Oglaševanje

Course credits:

6.0 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)

Course holder:

izr. prof. dr. Tanja Kamin

    Lecturers:

  • Tch. Asst. Nataša Verk

Type:

Required

Language:

Slovenian

Semester:

Second semester

Study degree

1. level

    Course execution:

  • Undergraduate Programme of Communication studies - Marketing Communication and Public Relations

Short content

This course will provide a balanced overview of advertising strategy and execution; it explores fundamentals of Client and Agency relationships and organizational structure, targeting consumers, understanding consumer needs and motivations, identifying key consumer insights and benefits, setting advertising objectives, developing relevant messages and creative development, production, media planning, managing budgets and timelines, and measuring the effectiveness of advertising campaigns.

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Curriculum was last modified on: 28.02.2019