Marketing Research Projects

Projektno tržno raziskovanje

Course credits:

5.0 ECTS / 57 (26 hours of lectures, 0 hours of exercises, 20 hours of seminars, 11 hours other forms of work)

Course holder:

izr. prof. dr. Samo Kropivnik

    Lecturers:

  • Asst. Prof. Dr. Urška Tuškej Lovšin

Type:

Required

Language:

Slovenian

Semester:

First semester

Study degree

1. level

    Course execution:

  • Undergraduate Programme of Marketing Communications and Public Relations

Short content

The course provides qualifications for conducting advanced research projects and upgrades previously acquired research skills with the most commonly used multivariate methods. The focus is on analysis of data suitable for segmentation and positioning in marketing, marketing communications and public relations.

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