Marketing Research Projects
Projektno tržno raziskovanje
5.0 ECTS / 57 (26 hours of lectures, 0 hours of exercises, 20 hours of seminars, 11 hours other forms of work)
izr. prof. dr. Samo Kropivnik
- Asst. Prof. Dr. Urška Tuškej Lovšin
- Undergraduate Programme of Marketing Communications and Public Relations
The course provides qualifications for conducting advanced research projects and upgrades previously acquired research skills with the most commonly used multivariate methods. The focus is on analysis of data suitable for segmentation and positioning in marketing, marketing communications and public relations.
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