Integrated Marketing Communications
Integrirano tržno komuniciranje
5.0 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)
doc. dr. Urška Tuškej Lovšin
- Tch. Asst. Nataša Verk
- Undergraduate Programme of Marketing Communications and Public Relations
Presentation of products, services or ideas by means of systematic selection of the most appropriate tools of marketing communications and their integration with the purpose of building a continuous dialogue with selected stakeholders in the market.
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Curriculum was last modified on: 17.05.2019