Integrated Marketing Communications

Integrirano tržno komuniciranje

Course credits:

5.0 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)

Course holder:

doc. dr. Urška Tuškej Lovšin

    Lecturers:

  • Tch. Asst. Nataša Verk

Type:

Required

Language:

English

Semester:

First semester

Study degree

1. level

    Course execution:

  • Undergraduate Programme of Marketing Communications and Public Relations

Short content

Presentation of products, services or ideas by means of systematic selection of the most appropriate tools of marketing communications and their integration with the purpose of building a continuous dialogue with selected stakeholders in the market.

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Curriculum was last modified on: 17.05.2019