Strategic Marketing

Strateški marketing

Course credits:

6.0 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 0 hours of seminars, 30 hours other forms of work)

Course holder:

prof. dr. Klement Podnar

    Lecturers:

  • Prof. Dr. Zlatko Jančič

Type:

Required

Language:

Slovenian

Semester:

First semester

Study degree

2. level

    Course execution:

  • Postgraduate Programme of Strategic Marketing Communications

Short content

The course adds the advanced knowledge to the undergraduate courses of Marketing Management and Marketing Relationships. The approach to marketing problems that are strategically relevant in the management of the complex environmental changes is critical, analytical - methodological and synthetic.

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