Corporate communication management

Menedžment korporativnega komuniciranja

Course credits:

6.0 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 0 hours of seminars, 30 hours other forms of work)

Course holder:

prof. dr. Klement Podnar

Type:

Required

Language:

Slovenian

Semester:

First semester

Study degree

2. level

    Course execution:

  • Postgraduate Programme of Strategic Marketing Communications

Short content

The course introduces the latest developments in the area of the communication of social entities. It is an advanced course that primarily explores the basic concepts within corporate communication including corporate identity, image and reputation.

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Curriculum was last modified on: 29.03.2019