Financial aspects of Marketing Communications
Ekonomika tržnega komuniciranja
5.0 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)
izr. prof. dr. Urška Golob Podnar
- Tch. Asst. Nataša Verk
Elective - expert
- Undergraduate Programme of Marketing Communications and Public Relations
The course deals with the importance of the financial aspect of marketing and communications results. It examines a relationship between accounting, finance and marketing. Students are familiarised with the different financial aspects that need to be known and considered when planning for marketing and communication and evaluating the results.
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Curriculum was last modified on: 29.03.2019