Financial aspects of Marketing Communications

Ekonomika tržnega komuniciranja

Course credits:

5.0 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)

Course holder:

izr. prof. dr. Urška Golob Podnar

    Lecturers:

  • Tch. Asst. Nataša Verk

Type:

Elective - expert

Language:

Slovenian

Semester:

First semester

Study degree

1. level

    Course execution:

  • Undergraduate Programme of Marketing Communications and Public Relations

Short content

The course deals with the importance of the financial aspect of marketing and communications results. It examines a relationship between accounting, finance and marketing. Students are familiarised with the different financial aspects that need to be known and considered when planning for marketing and communication and evaluating the results.

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Curriculum was last modified on: 29.03.2019