Contemporary approaches in survey research

Sodobni pristopi v anketnem raziskovanju

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)

Course holder:

prof. dr. Vasja Vehovar

Lecturers:

• Tch. Asst. Dr. Gregor Čehovin
• Assoc. Prof. Katja Lozar Manfreda

Type:

Elective expert

Language:

Slovenian

Semester:

Second semester

Study degree

1. level

Course execution:

• Undergraduate Programme of Social Informatics

Short content

The course addresses the following topics: history of survey research, traditional and computer assisted methods, modern trends; terminology, typology, survey modes (face-to-face, telephone, self-administered); phases of survey process: pre-fielding (survey mode, sampling, questionnaire development, technical aspects, non-response strategy, management), data collection (contacting, measurement, processing, monitoring) and post-survey activities (data preparation, analysis, exporting, archiving); step by step implementation of the entire process for the selected survey; conceptualization of research problem and corresponding nesting of the survey research process; quality of survey data (concepts TQM, MSE, TSE, specifics of mixed modes); topics in self-administrated surveys using mobile phones; online panels; resources, profession, ethics and standards; automation of the survey process: software support and tools; integrated information-communication technology support for all phases of the survey research process; integration with quantitative data (experiments, para-data, non-reactive data, secondary data), with qualitative research and with administrative processes; overview of the alternatives to survey research (qualitative research, expert opinion, secondary data, big data, data mining, business intelligence).