Public relations

Odnosi z javnostmi

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)

Course holder:

prof. dr. Dejan Verčič

Lecturers:

• Tch. Asst. MSc. Maja Jančič
• Tch. Asst. Dr. Andrej Škerlep

Type:

Required

Language:

Slovenian

Semester:

Second semester

Study degree

1. level

Course execution:

• Undergraduate Programme of Communication studies - Marketing Communication and Public Relations
• Undergraduate Programme of Journalism
• Undergraduate Programme of Media and Communication Studies

Short content

The course introduces students to the contemporary practice of public relations. It starts with a stakeholder view on organizations and the need for management of their mutual interdependencies across organizational boundaries. This process starts with listening and issues management, while practitioners perform different roles and use different models of PR (symmetrical and asymmetrical). Creation, planning, organising, execution, and evaluation are subjected to ethical consideration.