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Media critique

Medijska kritika

Course credits:

6.00 ECTS / 60 (0 hours of lectures, 0 hours of exercises, 60 hours of seminars, 0 hours other forms of work)

Course holder:

izr. prof. dr. Andreja Vezovnik


  • Assoc. Prof. Zlatan Krajina
  • Assoc. Prof. Ilija Tomanić-Trivundža


Elective - general




Second semester

Study degree

1. level

    Course execution:

  • Undergraduate Programme of Communication studies - Marketing Communication and Public Relations
  • Undergraduate Programme of Cultural studies - Studies of Culture and Creativity
  • Undergraduate Programme of Defence Studies
  • Undergraduate Programme of International Relations
  • Undergraduate Programme of Journalism
  • Undergraduate Programme of Media and Communication Studies
  • Undergraduate Programme of Political Science - Public Policies and Sdministration
  • Undergraduate Programme of Political Science - Studies of Politics and the State
  • Undergraduate Programme of Social Informatics
  • Undergraduate Programme of Sociology
  • Undergraduate Programme of Sociology - Human Resources Management

Short content

Students acquire basic theoretical and methodological knowledge for critical understanding of media content. The course will be built around basic theoretical concepts (representation, ideology, hegemony, myth and identity, genre) used for critique of media texts. Students will apply these basic theoretical concepts through analysis of concrete examples of racism, sexism, xenophobia, ethnocentrism, nationalism etc. through analysis of specific examples of media texts. The analysis will be conducted with application of different methods, namely multimodal analysis, framing analysis, genre analysis, discourse analysis and narrative analysis.

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Curriculum was last modified on: 09.06.2022