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Political Communication

Politično komuniciranje

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 20 hours of exercises, 10 hours of seminars, 0 hours other forms of work)

Course holder:

prof. dr. Mojca Pajnik


  • Tch. Asst. Dr. Marko Ribać






Second semester

Study degree

1. level

    Course execution:

  • Undergraduate Programme of Media and Communication Studies

Short content

The course elaborates on elementary political rhetoric, political public relations (”press secretary” role), political advertising, and management of political campaigns (a strategist role in the campaign). The work of journalists is explained (news, comments, investigative journalism as well as populist sensationalism in creating public scandals) and their role in shaping public opinion. The concept of ideology is defined in struggles for hegemony in public sphere. In relation to the media, the bias in reporting as well as political or ideological orientation of the media is explained. The role of new digital media and social networks is elucidated in relation to increased citizen participation in the political process. In contemporary”network societies”, media convergence (integration of various media on unified platforms, e. g., smartphone) instigated the mediatization of politics, which is also associated with the personalization of politics. The topics are presented with analysis of numerous local and global instances of political communication.

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Curriculum was last modified on: 31.05.2022