Strategic public relations

Strateški odnosi z javnostmi

Course credits:

9.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 10 hours of seminars, 20 hours other forms of work)

Course holder:

prof. dr. Dejan Verčič

Type:

Required

Language:

Slovenian

Semester:

Second semester

Study degree

2. level

Course execution:

• Postgraduate Programme of Marketing Communication and Public Relations

Short content

The course introduces students to the contemporary practice of strategic public relations (SPR). It starts with relationship management and strategic planing, moves to models of quality management in SPR, measurement and evaluation of SPR programa, roles of globalization and digitalization, crisis, and risk communication. Professional, ectical and critical thinking is explored and ecncouraged.