Digital presence practicum
Praktikum spletnega nastopa
9.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 30 hours of seminars, 0 hours other forms of work)
izr. prof. dr. Andraž Petrovčič
- Postgraduate Programme of Social Informatics
This course introduces students to the understanding of digital presence and the basic principles of web strategy. It gives an insight into a complex field characterized by an intersection of several disciplines: informatics, methodology, data analytics, design, HCI, communication sciences, sociology, psychology, economics, business, and marketing. The course introduces students to the project management process for understanding and designing digital presence, focusing on the communication with clients, designers, technical experts, and subcontractors. Coursework includes case studies and hands-on activities that familiarize students with digital presence challenges in terms of digital marketing and integration of website content with social network sites.
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Curriculum was last modified on: 05.04.2022