Basic marketing

Osnove marketinga

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)

Course holder:

doc. dr. Urška Tuškej Lovšin

Lecturers:

• Tch. Asst. Nataša Verk

Type:

Required

Language:

Slovenian

Semester:

Second semester

Study degree

1. level

Course execution:

• Undergraduate Programme of Communication studies - Marketing Communication and Public Relations

Short content

This course offers an overview of the basic concepts and models in the field of marketing. Students learn what role does marketing have in various organizations and get to know the importance of strategic marketing management. The students get to know the role of marketing environment analyses, learn how to set strategic and tactical marketing objectives, and get an insight in basic marketing strategies, such as targeting, positioning and management of marketing mix.