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Advertising and Society

Oglaševanje in družba

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)

Course holder:

prof. dr. Tanja Kamin


  • Tch. Asst. Dr. Sinja Čož
  • Tch. Asst. Nataša Verk


Elective - general




First semester

Study degree

1. level

    Course execution:

  • Undergraduate Programme of Communication studies - Marketing Communication and Public Relations
  • Undergraduate Programme of Cultural studies - Studies of Culture and Creativity
  • Undergraduate Programme of Defence Studies
  • Undergraduate Programme of Media and Communication Studies
  • Undergraduate Programme of Political Science - Public Policies and Sdministration
  • Undergraduate Programme of Political Science - Studies of Politics and the State
  • Undergraduate Programme of Social Informatics
  • Undergraduate Programme of Sociology
  • Undergraduate Programme of Sociology - Human Resources Management

Short content

The course introduces advertising as one of the dominant discourses in contemporary societies. It examines the social implications of advertising as an economic and cultural force. This course provides a cultural approach to advertising and its history as a means to understand advertising as a central component in contemporary economies and its omnipresent cultural role in modern society. In the content of the course the student will get acquainted with: - history of advertising - advertising system, - communicative aspects of advertising, - critics of advertising effects, - advertising regulation.

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