Digital business and internet
Digitalno poslovanje in internet
6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 30 hours of seminars, 0 hours other forms of work)
doc. dr. Darja Grošelj
- Asst. Prof. Dr. Marina Trkman
Elective - expert
- Undergraduate Programme of Social Informatics
Students will get familiar during the course with (1) the conceptual and applied understanding of the basics and design of business plans (e.g.: SWOT, basic Internet entrepreneurship); get acquainted with (2) business models on the Internet (characteristics and peculiarities of internet business in relation to B2B, B2C, C2C, basics of digital marketing and advertising, characteristics and consumer behavior on the Internet); get an insight into (3) standards and systematization of standards.
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Curriculum was last modified on: 22.07.2021