Skoči do osrednje vsebine

Digital business and internet

Digitalno poslovanje in internet

Course credits:

6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 30 hours of seminars, 0 hours other forms of work)

Course holder:

doc. dr. Darja Grošelj

    Lecturers:

  • Asst. Prof. Dr. Marina Trkman

Type:

Elective - expert

Language:

Slovenian

Semester:

Second semester

Study degree

1. level

    Course execution:

  • Undergraduate Programme of Social Informatics

Short content

Students will get familiar during the course with (1) the conceptual and applied understanding of the basics and design of business plans (e.g.: SWOT, basic Internet entrepreneurship); get acquainted with (2) business models on the Internet (characteristics and peculiarities of internet business in relation to B2B, B2C, C2C, basics of digital marketing and advertising, characteristics and consumer behavior on the Internet); get an insight into (3) standards and systematization of standards.

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Curriculum was last modified on: 22.07.2021