5.0 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 20 hours of seminars, 10 hours other forms of work)
izr. prof. dr. Tanja Kamin
- Asst. Prof. Dr. Andreja Živoder
Elective - expert
- Undergraduate Programme of Marketing Communications and Public Relations
The course introduces social marketing as an approach to social change that critically examines commercial marketing so as to learn from its successes and curb its excesses. It introduces the main principles of social marketing. It explains social marketing as a framework that draws knowledge from many other disciplines to understand how to influence people’s behavior in order to address social problems and promote social change.
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Curriculum was last modified on: 16.04.2020