Social marketing

Socialni marketing

Course credits:

5.0 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 20 hours of seminars, 10 hours other forms of work)

Course holder:

izr. prof. dr. Tanja Kamin

    Lecturers:

  • Asst. Prof. Dr. Andreja Živoder

Type:

Elective - expert

Language:

Slovenian

Semester:

First semester

Study degree

1. level

    Course execution:

  • Undergraduate Programme of Marketing Communications and Public Relations

Short content

The course introduces social marketing as an approach to social change that critically examines commercial marketing so as to learn from its successes and curb its excesses. It introduces the main principles of social marketing. It explains social marketing as a framework that draws knowledge from many other disciplines to understand how to influence people’s behavior in order to address social problems and promote social change.

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Curriculum was last modified on: 16.04.2020